He has put together an album called Ikraar for her, now available to the audiences for judgement.
That doesn’t seem to bother him though… Does he think Nikita stands a chance? “I demand that people buy the album,” he grins, theatrically thumping his fist on the wooden desk. He’s setting the score for the young singer’s new album at a time when there isn’t much to talk about in the Indipop circuit, not in terms of talent and certainly not in terms of sales. This time he’s back to launch Nikita, a London-based 17-year-old Indian, who he will introduce to the Indian audience in the coming weeks. Having produced music for singers ranging from Carl Douglas and Tina Charles to Nazia Hassan, Alisha Chinai, Shaan and Sagarika, Biddu’s colourful oeuvre makes him easily the most successful among Indian music producers.īiddu Appaiah, fifty-something, Coorg-born, London-based musician, producer, marketing guru, father, husband, dutiful son… visits India five times a year as much for family as for his work. But those who have followed his career know that he and his music have lived through much of the music revolutions that have swept the western world since the late 1960s.
With a disarming sense of humour he sidesteps all questions that concern his age. So how old could he be? Does he colour his hair black? Biddu himself is not about to help. Up close, one can’t help but notice that the sideburns are more salt than pepper. He is warm, friendly and oozes charm like jam from a doughnut. The clean look these days is more in keeping with his status as a rich music producer. His shoulder length hair seems like a throwback to the 1960s when he was the darling among teenagers as Mumbai’s most popular rock and roll singer-only that in those days the look was more dishevelled.
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